Apple is probably the most famous digital corporation in the world. Each of their new presentation becomes a sensation. Almost the whole world is following the release of new gadgets from Apple, and Cupertino has become a new Mecca for the army of apple products fans.
This was entirely due to the marketing genius of Steve Jobs, one of its founders. It is thanks to unconventional marketing moves and an unsurpassed advertising campaign that Apple products soared to the very top of the world business.
The release of the first iPhone was a watershed moment in the history of mobile phones. Incredibly talented engineers and programmers worked on its creation, but without Steve Jobs it would not have become so popular. It is to him that Apple should be grateful for its rapid growth in the global market.
With the death of Steve Jobs, the situation has changed not for the better, nevertheless, Apple is still at its best and their new products undoubtedly deserve attention.
Everyone knows their products such as iphone, ipad, ipod and other popular Apple devices, but in addition to those listed there is a whole mountain of accessories for them that you might not have heard of. We will analyze some of them in this article..
And first on the list will be the Apple watch, which has become one of the most popular Apple accessories since its release.
The first model of this watch was released in 2015 and, despite the fact that by that time Samsung, LG and other well-known companies had released their smartwatches, the apple watch easily surpassed them in sales.
Since 2015, they have undergone many changes: the design has changed a lot, the hardware has become better, the errors and software bugs have been fixed, and in general they began to work much faster.
Even the synchronization time speaks for this. In the first version, you had to wait at least an hour for the clock to adjust. IN Series 4 synchronization takes no more than 10 minutes
Today we will consider the fourth and latest version of this watch.
The watch has become a little larger than the old models. From 38/42 mm they have grown to 40/44 mm. This is especially noticeable when you look at the display. It really became 30% larger, and because of the thin bezels, this is especially noticeable.
The design has hardly changed, except that the power button was sunk a little more into the body, and the back side has become ceramic, so as not to scratch the hand. The branded scroll wheel on the right side remains unchanged.
The watch is dust and moisture resistant, it can be immersed to a depth of 50 meters.
There are a huge variety of watch faces that display:
And much more.
Among other things, they have a built-in gyroscope, accelerometer, light sensor, Wi-Fi, GPS, heart rate monitor and other sensors.
You can talk on them calmly without fear that the interlocutor will not hear your voice.
They also have an interesting function that allows you to make a kind of ECG. To do this, you need to put your finger on the crown of the watch, it will pass a weak current through the body, and you will see the results on the screen.
And although this technology is still very far from perfect, its functionality is very limited and does not work anywhere except in the United States, the idea itself is quite interesting.
Price - from 31,000 rubles.
To summarize, this is probably one of the most useful accessories from Apple, if not the most useful.
Over the long period of existence of the "company with a bitten apple", the design of their headphones has changed many times. There were both successful models and outright hack (hello, Apple In-Ear Headphones).
But in 2012, that all changed with the release of the EarPods headset. The redesigned design marks a new milestone in headphone production. Designers from Cupertino worked tirelessly for 3 years on the design of the headphones and created their own reference standard, which they still adhere to.
The headphones come in a beautiful white box with a tightly closed lid.
The design at the time of release was very unusual, and now no one except apple produces headphones of this shape. They fit comfortably in the ears, do not fly out and do not create any discomfort. They have a built-in microphone so they can be used as a headset.
There is a control panel on the wire. Its functionality has not changed in comparison with other models.
With it, you can also increase / decrease the volume, switch tracks by pressing the middle button (twice - the next track; three times - the previous one), answer calls and discard unwanted calls (by long pressing the middle button).
If everything is fine with the design and functionality, then with the sound everything is not so simple. If low frequencies are reproduced with a bang, then lovers of heavy music will obviously not like the sound.
But if you are a fan of acoustic music with bass lines or pop music with electronic music, you will be pleasantly surprised.
EarPods are high quality headphones. Cupertinos worked for a long time to give them the desired shape and they did it. Most styles of music, especially those with predominant bass, are perfectly reproduced. Wearing them is a pleasure, and their price, oddly enough, is not high. In 2024, they can generally be purchased for $ 15-20.
Having become the next link in the evolution of the EarPods, Apple's wireless headphones, released in 2016, immediately caused a real controversy around themselves.
Someone did not like that the new design was not delivered, someone complained that they could fly out when walking, but very soon after going on sale, the critics had to admit they were wrong.
Convenience, simplicity and rich functionality have always been the stumbling block of all Apple products.
These headphones Is a great example of this.
They come in a convenient and beautiful case, which is also a charger. At the bottom it has a Lightning connector for charging, and in the middle there is a button for synchronizing with the phone when you first connect or connect to another device.
Despite the fact that they have a button to synchronize with the device, they are determined by the iPhone, you just have to bring the case with the headphones to it. After that, the headphone and case charge level is displayed in the notification line.
It can also be viewed through any device synced to your phone.
A full charge of each earbud is enough for 5 hours of continuous use. If you store them in a case, then this time will be 24 hours.
The charging module does not take up much space, you can carry it with you all the time and from time to time put your headphones into it to recharge. And if they are still discharged, then it supports the fast charging function, allowing you to charge the headphones for another 3 hours of work in 15 minutes.
By doing these simple manipulations and charging the case at home, you can generally forget that they can be discharged.
Air pods not only allow you to listen to music, but are also a full-fledged headset that is very convenient to control.
When you take one earbud out of your ear, the music is automatically paused.
To receive a call, you need to knock on the earpiece twice, the same thing to hang up the call. You can call Siri with the same double tap, right? she does not understand Russian very well.
If you don't want to talk to Siri, you can change the double-tap functionality to different options in the settings. For example, you can turn off the music with this gesture.
Those people who said that the earpiece with this design can easily fall out of the ear can calm down. They lie tightly in any ear and can fly out only if you shake your head very hard. But yes, you shouldn't take them to a metal concert.
During a conversation, the interlocutor hears you perfectly, and you also hear him perfectly, the microphone works flawlessly.
The sound in the air pods is impressive for open-back headphones.
A large volume reserve allows you not to worry about audibility on the street or in strong winds. The built-in W1 audio processor is responsible for clear and high-quality reproduction of speech and music.
The sound, of course, does not reach the level of professional headphones, but for everyday use they give out excellent sound.
Oddly enough, they can even be connected to android devices, although the ability to pause music is lost by taking out the earpiece and the charge level cannot be checked. Otherwise, everything works fine, even "Ok Google" is turned on by voice instead of Siri. So they can be considered as an option even if you don't have an iphone.
The cost of the gadget is about 12,000 rubles.
The Air pods 2 version went on sale in 2019. This device has increased battery life and improved sound quality.
Air pods can rightfully be considered one of the best accessories for apple (and not only) products, which will undoubtedly make your life much more convenient.
Back in 2007, at the Apple presentation, Steve Jobs asked the legendary question "Do you need a stylus?" In 2015, the guys at Apple responded to it by saying, "Yes, we do."
Only if you are a professional artist or intend to become one.
To begin with, you can only use it with iPad Pro and iPad 2018 by purchasing the Pro creative app.
For artists, this accessory has many pros and cons. Let's look at them
Of course, the apple technique is not the embodiment of the divine on earth, and it also has disadvantages.
The Apple pencil is undoubtedly a very useful accessory for illustrators. Its main advantage is that it does not need a computer connection to draw. You can draw on it right away, like on a piece of paper.
At the same time, because of such sensitivity, working with it is almost no different from working with a regular pencil, but at the same time you will not ruin the drawing by awkwardly sliding your hand over it.
The price is about 8,000 rubles.
If the usual method of charging a phone or other accessory from a special adapter seems inconvenient and / or boring to you, then there are a huge variety of different docking stations for Apple products. We will now consider some of them.
The first step is to pay attention to the Apple branded product.
The station looks extremely minimalistic. It is a simple plastic or metal stand with a lightning connector and a 3.5 mm headphone jack. It can be connected to an outlet or to a computer and the gadget can be installed on top in a vertical position at a slight tilt.
The wire for connection, however, will have to be purchased separately.
Not only the brand itself has a desire to join Apple accessories.Many third-party firms create accessories for apple products.
One of the best is the little-known Chinese firm Coteetci.
One of their inventions was hybrid charging for 3 apple devices at once: Apple watch, iphone and air pods.
The device is made of aluminum and comes in 3 different colors: Silver, Space Gray, and Rose Gold.
All wires are initially integrated into the station, except for the apple watch tablet. It should be put into a special mount and lead the wire down through a special channel. The charging station is powered by a power bank or computer.
All accessories are securely fastened and will not fall, moreover, the iPhone can be safely removed with one hand.
This device costs 3900 rubles, which is equal to the cost of the original station from apple, but here you can charge 3 devices at once and there are wires included.
Advantages and disadvantages:
Another alternative to the proprietary docking station is the Belkin charger.
Despite the fact that it is made of plastic, it weighs quite perceptibly and does not slip on the table because of the plate made of soft and elastic material.
The connector itself protrudes slightly above the body. Thanks to this, you can install an iPhone on it in a case. However, only if it is not too thick. Some types of covers with a wide bottom will not work for this station.
The wire is built-in, quite long and of good quality.
The connector itself can be moved back and forth by adjusting the angle of the device.
The cost is about 3000 rubles.
Apple appliances, like all other smartphones or tablets, tend to scratch, break, or otherwise react to rough handling.
To protect against accidents, engineers and designers from Cupertino, and not only them, have come up with many different covers.
The most popular iPhone cases at the moment are these models. They are made of silicone and leather, respectively. It's a timeless classic for all apple owners. Their design practically did not change from model to model, except that the iPhone X has a cutout at the bottom for more convenient installation of the phone in the Doc station.
These 2 cases are distinguished by the material from which they are made. The color palette can also be different depending on the model.
Although a leather case is traditionally more expensive, it wipes off faster and loses its presentation than a silicone one. But it looks much better and the dust does not stick to it. The average price for it is 4000 rubles
Silicone is stronger, but incredibly easy to collect dust. If you need to dust off your pocket, the silicone case is your choice. It literally magnetizes to him and it is not so easy to remove it.
It is also heavier than leather, but protects the phone itself better. It costs an average of 3000 rubles.
As a result, the choice of a case is the envy of the user himself: If you like the style and feel aversion to dust at the genetic level - your choice is Leather case.
If you want to throw your iPhone on the asphalt on a dare and don't care about the dust - your choice is a silicon case.
In 2017, Apple suddenly decided to release its own version of the book cover, which is quite popular in the post-Soviet space. The Chinese have already made an innumerable set of such covers of different designs, colors, shades and designs.
And what's so unusual about an apple case?
Well, perhaps the prohibitive cost of 7,000 rubles. Otherwise, this is a regular flip-flop with credit card pockets, which should be closed with magnets.
But he is not very good at it.The magnets do not magnetise well, the lid dangles and is generally inconvenient to use.
Buy this case only if you have nowhere to put 7,000 rubles, for which, by the way, you can buy some Xiaomi. Or you need to launder the money obtained illegally.
In other cases, there is no point in acquiring it.
If you still have the desire to spend 7000 rubles for a case, you should take a closer look at the Apple Smart Battery Case.
Apple only released these cases for the iphone 6 and 7, but there are similar third-party versions for other iphone versions as well. Which, moreover, are much cheaper.
The inside of this case is lined with soft microfiber, and it itself is made of silicone. The case has a built-in 1800 mAh battery, which protrudes like an impromptu hump on the back.
Not the best design solution, of course, but the autonomy of the phone increases significantly.
The case has built-in antennas in order to eliminate the loss of communication quality, as well as a built-in microphone and a hole that outputs sound from the speaker through a special grill, so that the sound quality does not drop, and the interlocutor will always hear you perfectly.
The case battery takes 2 hours to charge. When in contact with a smartphone, it gives it all the energy in 1 hour and 15 minutes, allowing it to charge it by another 70%. The notifications show the charge level of the case and phone.
By connecting the charger, the iphone itself and the case begin to charge.
One of the drawbacks of the case is the inconvenient headphone jack, which most L-shaped devices won't fit into. However, with the Earpods, these problems won't arise.
If the iPhone can do without a case, then the iPad is simply vital, especially if you carry it in a bag with various items that pose an immediate threat to the screen.
Of course, the Apple company has foreseen this too and released its own version of what the perfect case for their product should look like.
There are a ton of different third-party cases for iPad that deserve a separate review. One of the most popular is the case from apple - iPad Smart case.
It is made, depending on the model, from polyurethane or leather in the form of a book. The back, like a silicone case, completely hugs the iPad. There are only cutouts for the connectors for the camera, charger and headphones. The inside of the cover is covered with microfiber.
From above, it is closed by a cover with built-in magnets, thanks to which it fits snugly enough to the screen, so it does not need any additional fasteners.
The lid can be transformed into a convenient stand that you can use to place iPad on a table and watch videos, or tilt it for ease of use.
When closing the lid, the screen is automatically locked. To unlock it, it is enough to open it slightly.
Only the price is disappointing. It reaches 7500 rubles for the latest iPad models.
For at least half the amount, you can find a worthy alternative in the Chinese market, but if you don't want to bother with the search and money allows, this case will be a good option for your iPad.
Almost all Apple products are expensive. This is partly justified by the fact that Apple is scrupulous about the little things. Their products always look elegant, pleasant to the touch, reliable and packed in beautiful boxes.
However, most of the price tag is definitely the markup for the brand and the cost of the advertising campaign. Nevertheless, every year there are millions of people willing to overpay for convenience and comfort.
Can we blame them for that, we don't think so.