Ranking of the best books on marketing, advertising and sales in 2024

Marketing, as a separate independent discipline, emerged in the 60s of the last century. More than half a century has passed since then: many basic principles, foundations, patterns of this science have undergone major changes, this is due, first of all, to the wide development of Internet resources, social networks, scientific computer technologies. Modern marketing has its own characteristics: if earlier advertising played a leading role, today it is a strategy for promoting personal brands, goods and services. In order not only to keep up with the times, but also to be at least half a step ahead of it (after all, this is what brings success in marketing activities), it is necessary to constantly improve: attend business conferences, online courses, trainings, lectures of coaches, read advanced literature on the topic.

Highly professional specialists in this field are in great demand in the modern world of consumption. If earlier the profession of a marketer was treated with doubt, as a specialist doing “it is not clear what”, today a competent, advanced marketer is one of the most well-paid, in-demand professions. Many entrepreneurs who own small businesses also have to master the skills of promoting products, sales, advertising. To this end, a ranking of the best books on marketing, advertising and sales in 2024 was created, which will help to grow, improve and learn something new in this area.

Features of modern marketing

Modern marketing has learned a lot from its predecessor. However, times have changed so much, the market, business have become different, even basic laws, principles and rules are sometimes no longer effective. What are the features and main characteristics of new marketing:

1. Regular mass events in order to attract customers: contests, sweepstakes, press conferences, live broadcasts;
2. The first fiddle is now played not by advertising, but by the promotion strategy. Advertising in the first place is only for big brands;
3. Marketers today are not specialists who determine demand, but those who create ideas, new trends that determine the needs and requirements of a modern person.They don't just look for markets, they create those markets;
4. It is focused mainly on working in social networks and the Internet. At its peak today is the social platform Instagram. She even bypassed Facebook. This is such a large-scale project for the development of small business, entrepreneurship;
5. A closer connection has been created between the producer and the consumer. Maintaining such communication allows manufacturers to create a sense of interest in the well-being of their client, to connect the emotional side;
6. Marketing has become more personalized. This helps to better track your target audience more efficiently;
7. High-quality infographics, video content take the lead. People "bite" at the picture. Some people simply do not have time to read the text. Scrolling through the same feed on Instagram, the user will stop reading the text if the picture attracts him;
8. Development, use of mobile applications. In modern society, even children have smartphones. Through various kinds of applications, people make purchases, pay bills, get to know each other, and keep records. This is a separate world that was created to improve convenience and comfort.

Ranking of the best books on marketing, advertising and sales in 2024

Igor Mann “Marketing is 100%. Remix. How to Become a Good Marketing Manager "

Igor Mann has devoted most of his life to marketing. For him, this is not just a job, not just a means of making money, it is a part of himself. The book was written by a person, an expert in the field of marketing, who does not stop his professional development and loves his job. In the book, readers will not find lengthy, voluminous explanations, theoretical calculations, since according to Mann, even if you memorize them, it will not help you to become a good marketer. It contains simple, almost free advice, effective methods from a qualified specialist on how to become the best marketer. The work is easy to read, as it is not burdened with abstruse, twisted phrases. Suitable for both a professional and an ordinary person who wants to expand their horizons, get inspired, believe in themselves and believe in themselves.

• Written by an expert in their field;
• With practical advice;
• For a wide range of readers;
• Ridiculous cost for such quality work;
• An absolute hit, the leader in sales for the Russian-speaking population.

• Not.

Al Rice, Jack Trout "Marketing Wars"

For many years now, this bestseller has been the reference book for marketers, sales directors, and other marketing professionals. How to choose the right, competent strategy? What effective tools in promotion, attraction, sale to use? How to analyze correctly, reasonably assess your own capabilities and the capabilities of the enemy, what is behind the mistake when choosing the tactics of a marketing game? On the example of various brands, the authors examine, disassemble the marketing steps bit by bit. The publication contains many examples and explanations. Ideal for experienced marketers, for beginners to learn to think more broadly and globally. The main purpose of this tutorial is to understand how to think if you are a marketer. This book is not a collection of theoretical knowledge, but a guide for a specialist, what and how to do.

• For marketers, advertising specialists of different levels, with different quantitative and qualitative experience;
• The tutorial is written by professional marketers;
• Reads quickly;
• A large number of examples are given.

• In some publications I would like to see the decoding of company names, and not just abbreviations.

Lyudmila Sarycheva, Maxim Ilyakhov “Write, shorten. How to Create Strong Text "

Writing competent, unique, selling texts is a skill of highly qualified, professional copywriters, advertisers and marketers. And in the era of Instagram, this skill is worth its weight in gold. To hone the skills of writing, literate presentation of thought, compilation of readable, lapidary text - all this is about the book of the Russian publishing house “Write, shorten. How to Create Strong Text ”. What is a word worth, and how much effort does the author spend to impress and hook the reader? Such work reveals the true concern of writers for their readers. And readers will see this sincere concern, feel between the lines, when the text is written vividly, competently, with love for business.

• No water;
• Suitable for a wide variety of audiences of different ages;
• There are practical tasks;
• The manual will teach you how to write, create good content, competent text;
• Read in one breath;
• There are many examples.

• Not.

Anne Lamotte Bird by Bird. Notes on writing and life in general "

Bird by Bird is an inspiration book based on the author's extensive writing experience. The popularity of the book is determined by its atmosphere, some kind of cozy, homely warmth that envelops the reader, helps to relax, relieve tension and let thoughts float freely. It is this state that helps you re-catch the writing wave if you are a professional writer facing difficulties, or feel inspired if you are an aspiring writer. This is not a standard textbook on how to write, structure, and communicate your thoughts. It's about where to start the first lines of your writing career. It reveals in the deepest sense the meaning of the profession of a writer.

• Helps to work with text;
• Inspires new ideas, interesting slogans, will help create an inspiring, attention-grabbing text, come up with an exciting sales concept.

• There are almost no specific recommendations.

Phil Barden “Hacking Marketing. The Science of Why We Buy "

The book's author Phil Barden is one of the most experienced and sought-after professionals in the field of marketing. His idea is not new, but it was he who painstakingly, intelligibly stated it in his book. Its essence lies in the fact that any self-respecting marketer should know well the psychology of a person, namely, the psychology of the buyer. What is the buyer guided by, what criteria for choosing products he sets for himself, how his subconscious works and how to use all this for his own purposes. The information presented in the book is based and supported by scientific research.

• Lays out on the shelves how the customer's subconscious works, how to use it in work;
• Useful for beginners to read;
• Based on scientific research;
• The author gives many examples.

• There are not enough examples from the field of high technologies, intellectual ideas.

Paul Brown, Carl Sewell "Customers for Life"

This brilliant foreign book was published by one of the first Russian publishing house MIF and is still a must-read for company employees. It sets out the basic principles of a customer-oriented business approach. The authors, one of whom is a leading sales specialist who made a huge fortune, and the other is a popular writer, have created a real masterpiece, which contains the best, practical recommendations on how to attract customers, and most importantly, how to keep those customers. Paul Brown says that no matter how you save your face, no matter how beautiful the wrapper is, the "filling" should match your image. It is necessary to pay attention to the conditions in which your employees work, what they think of their director.No matter how good the service was, if the offered product is of poor quality, this will not keep the client - he will look where it is better.

• Included in the top books that every PR director, business leader and everyone who swims in this area should read;
• It teaches what a specialist should be in order for a client to apply for a product or service again and again;
• Books about qualities, about image, about a manager-employee relationship, a client-company;
• The book is suitable for a wide range of professionals.

• Not.

Maria Azarenok "Activate your personal brand"

One of the most anticipated novelties of the 2024 edition is "Activate your personal brand" from the popular Youtube blogger, network business specialist Maria Azarenok. She knows how to activate a personal brand, what specific steps need to be taken to promote it, how to control the information around her, manage a business, and attract a live audience. A book about what the word "branding" means today. The manual contains a practical part, tests, methods recommended by the author, methods of achieving business success are based and tested on personal experience.

• Real stories of real characters are given;
• The author will share how to choose budget options for promoting a personal brand, how to correctly plan, delegate;
• Explains what online management is.

• Volumetric.

Scott Herf “How to create a product that people love. The experience of successful managers and designers "

After analyzing and studying many real success stories, the author has identified a number of similar principles and patterns in the strategies of these companies, and shares these discoveries with readers. He will tell you how to understand and anticipate what the client expects, what his needs are, how to create a product that meets the client's requirements.

• The author has done a lot of research work on which the book is based;
• There are descriptions of real, successful strategies of large and small companies.

• More suitable for professionals.

Howard Schultz, Dory Jones Yeung "How Starbucks Was Built Cup by Cup"

A history book, a soul book, a book about how a whole empire was built step by step and conquered the world. There is no guidance or calls to action in it. She is full of inspiration, joy, tears, ups and downs, perseverance and courage. It is about the work of a lifetime, about the principles that help to go forward, not to give up, even when it seems that strength is running out. After reading it, you understand that success can be achieved only when you invest not only your knowledge, strength, but also your soul.

• The book is easy to read, exciting, suitable for reading in transport, during breaks at work;
• For a wide range of readers;
• The work has collected a large number of positive reviews from readers.

• There are no specific recommendations or advice, only the experience of one successful business project.

David Ogilvy "Ogilvy on Advertising"

Bestseller from advertising master David Ogilvy. A professional with a capital letter and with a huge baggage of knowledge and experience behind him. The content of the book can be divided into several logical parts, explaining the difference between good and "bad" advertising, what the buyer needs, what strategy to promote the product to choose in order for the buyer to buy the product. Each chapter is accompanied by illustrations, photographs, magazine and newspaper clippings. There is always a clear example before your eyes.

• The content is well structured, the text is concise, literate, clear, no water;
• A lot of practical advice, remarks on the merits;
• Recommended for mandatory reading for all employees in the field of advertising, sales.

• Not.

Kirill Dranovsky "The Instagram guru and the script for big sales"

The social network Instagram occupies a leading position in terms of population coverage today. It is difficult to find a modern young man who does not have this application installed on his phone. This resource has long ceased to be just a social network, but has turned into a real business platform. And on the topic of how to make money on Instagram, dozens of different books, guides and tutorials have been written. This book was written by an expert in the field of promoting accounts on Instagram, a real guru of sales, network business. He broke the most incredible records and shares his success story with readers.

• Information is presented in an accessible, understandable form, presented consistently;
• It provides clear instructions on the technical side and guidelines for developing a personal brand.
• For a wide range of readers.

• The book is designed for a specific audience associated with doing business in the world of Instagram.

Tony Shay “Delivering happiness. Zero to Billion "

It would seem how presumptuous the title of the book sounds, but its content fully justifies and explains such a title. Do you think Tony felt good about his first million? No, he experienced true happiness while creating what brought him this million: the very process of creating an idea, selecting a team, translating this idea into reality. He says that you reach heights precisely when financial respectability does not become an end in itself. How to start from scratch, without a proper budget, and turn everything into a happiness-bringing work of a lifetime.

• It has everything: an inspiring story of life, a successful career and business, specific recommendations, advice for action;
• At the end there is a competent conclusion that helps to assimilate and consolidate what you read;
• For beginners and professional marketers, PR specialists, sales specialists.

• Not.

The sphere of sales, advertising and marketing today is most in need of highly qualified specialists, thinking outside the box, able to work with a client base, budget, maintain a company's rating, and create brilliant projects. These are individuals for whom self-development and professional growth are the motto in life. Reading popular books created by the world's best authors deepens knowledge, introduces new methods, tactics, strategies and inspires new unique ideas.