Ranking of the Best Online Marketing Courses for 2024

The opportunity to learn a new profession online and make money without leaving your home is gaining more and more popularity. This became especially relevant during the period of coronavirus and self-isolation, in addition to the negative that brought a lot of free time. It has become possible to get a full-fledged education remotely thanks to numerous online courses that provide the necessary materials on Internet marketing for free and for a fee. Training programs allow you to master a new profession in the shortest possible time and start working immediately.

It should be noted that not every online course is able to effectively teach specialties, while the user loses not only time, but also a lot of money, given the high cost of classes. Therefore, it is best to choose from the most popular and well-established programs, including free ones.

Internet marketing is a new way of providing information about goods or services instead of the usual, which has become familiar and boring advertising. Product promotion takes place on the Internet, where there is the possibility of direct interaction with potential buyers. The difference between Internet marketing and conventional advertising lies in targeting - here there is an impact on users interested in the product, that is, on the target audience. Through web analytics, you can pinpoint which actions were most effective and attracted the most users.

Those who run their own business need to know the basics of internet marketing to successfully promote their product. This and much more can be learned in online courses.

Paid Online Internet Marketing Courses

Internet marketing from scratch from TexTerra

The well-known agency TexTerra, specializing in integrated marketing, recently opened the TeachLine online university. Here, experienced teachers train marketing specialists based on their experience. The program lasts two and a half months. Every week, two online lectures of 1.5 hours are held, which outline the basic principles of work, from the very basics of Internet marketing to web analytics.

The course is suitable for those who want to master a new profession and work remotely, as well as marketers who want to improve their work, learn how to manage personnel and properly organize work with contractors.

Video tutorials also include topics such as:

• website promotion;
• work with the target audience;
• analysis of competitors;
• organization of advertising campaigns;
• improvement of conversion;
• brand promotion on social networks;
• targeting and email marketing;
• website development on CMS-Bitrix.

Throughout the course, teachers maintain feedback with students, personally check homework. After graduation, students receive their own portfolio, a TexTerra diploma, and the best students receive letters of recommendation.

As for the cost, there are three tariffs here:

• Independent - 16,000 rubles;
• Optima - 32,000 rubles;
• Premium - RUB 38,000

• step by step presentation of information;
• valuable advice from experts from large companies;
• many practical tasks;
• proven methods of project promotion;
• links to useful services and resources.

• not found.

Contextual advertising course from Alexander Alimov (founder of YAGLA)

The YAGLA service is an online tool designed to set up and conduct targeted and contextual advertising using the "hyper-pigmentation" method. The complex term "hypersigmentation" (dividing the target audience into separate narrow segments) was introduced into Internet marketing by the founder and CEO of the YAGLA service, Alexander Alimov. A separate offer (product or service offer) is developed for each audience segment.

This is what users learn, master the concept of hypersigmentation, study the needs of the target audience, analyze and classify requests, research competition, learn to conduct tests.

All users get constant access to course materials, videos, presentations. The duration of the classes is five weeks, every week users have access to a new module of information materials. The total cost of the program is 25,000 rubles.

• a unique, new approach to contextual advertising;
• easy-to-understand presentation of material;
• a practical approach to the study of the topic;
• the presenter patiently and openly answers all the questions that arise;
• full and deep understanding of hypersegmentation;
• a new look at the organization of an advertising campaign;
• information is supplied without water.

• not found.

The profession of "internet marketer" from Netology

Netology is a university site that hosts a variety of courses in various fields. The site has state licenses for conducting educational activities, upon completion of education, students receive certificates and diplomas, including advanced training diplomas. In addition, Netology has ample opportunities for the subsequent employment of its students - there is a career development center here, there are secret partner vacancies, and consultations are held with leading experts, eminent teachers.

This educational program lasts five months, during distance education, students learn the basics of Internet marketing, master the basic tools of work:

• analysis and classification of the target audience;
• work with text and graphic materials;
• drawing up a marketing strategy and content plan;
• setting up targeted advertising;
• budget forecasting;
• team and resource management.

Online classes include theory (video lectures, long reads), practical webinars, and additional material for free study is also provided. At the end of each topic, a screening test is carried out, after the video lectures, students complete tasks. In the course of training, online consultations with teachers, analysis of cases are conducted.

Suitable for those who want to master a profession from scratch, offline marketers, small businesses, digital professionals. For advanced marketers with certain experience and who want to supplement their knowledge and skills, the program for middle specialists is suitable.

Education starts every month, payment can be made immediately or made in small amounts.The total cost of the program is 37,425 rubles.

• convenient schedule;
• a large selection of programs;
• teachers are marketing professionals;
• official confirmation of course completion.

• little practice;
• a lot of unnecessary information;
• lack of consistency.

"The whole context in 4 months" by Ilya Iserson

Ilya Iserson is the owner of the MOAB.pro marketing agency. In his course, he teaches all the subtleties of contextual advertising. The program consists of 16 lessons, during which users will master the tools for launching advertising campaigns:

• basics of working with semantics;
• organization of auctions;
• work with various types of advertising;
• analytics;
• work on conversions.

By the end of the online education, each student launches their own advertising campaign for their own or client's website.

The course lasts four months, and an online webinar is held every week. Students receive a mentor to advise on issues that arise in the learning process or when doing homework. In addition, each user will be able to refer to the necessary materials and view the recording of the past webinar. The total cost is 43,500 rubles.

• author's course from an expert with vast experience in contextual advertising;
• useful advice during classes;
• wide coverage of all possible topics and questions about the context;
• suitable for beginners.

• not found.

Internet Marketer by Ingate

It is provided by the well-known digital agency Ingate on the Skillbox platform and is designed for those who, after completing their studies, want to take a vacancy in a top company, including in the company of training organizers. Ingate is one of the largest Russian digital agencies. Ingate publishes educational books, online publications, organizes distance education, providing an opportunity to master and develop new professional skills. The duration of training is two months, however, in terms of their richness, the lectures are in no way inferior to the longer ones.

Internet marketing beginners will learn what the profession consists of, master the basic tools. Practicing marketers will be able to study the channels for attracting the target audience, learn how to manage advertising campaigns, and will also be able to increase the level of expertise by studying a new set of online advertising tools. The course will help project managers explore performance and digital tools, manage projects and work with client reporting.

In the process, students go through video lessons, do homework, receive new materials on the topic being studied. Mentors support students for two months, providing additional clarifications and helping to correct mistakes. After the end of the classes, the diploma project is defended, which will complement the portfolio. The received education is confirmed by the Skillbox diploma. The total cost of the program is 46,800 rubles.

• comfortable pace of learning;
• support and assistance of teachers;
• available supply of material;
• the ability to quickly find a job;
• many practical tasks.

• not found.

Internet Marketer 3.0 by Convert Monster

Convert Monster is the largest brand that brings together a marketing agency and a training center based on it. In addition, Convert Monster is a certified partner of Yandex.Direct and Google AdWords. The training course "Internet Marketer 3.0" lasts three months, lectures are given by teachers who are practicing marketers, directors, copywriters.

The class format includes webinars, workshops and homework. The entire training period, as well as one more month after its completion, passes with the support of a curator. In the process of mastering the profession and a set of its basic tools, students will acquire skills such as:

• creation of landing pages;
• setting up advertising;
• attracting traffic from free and paid sources;
• budget management;
• possession of web analytics tools.

The program is designed so that 98% of the lessons are devoted to practice and only the remaining 2% of the required theory. The result will be not only a set of knowledge, a basic set of tools, students create a portfolio of their own project, and receive a certificate of professional training. In addition, they get access to a database of all passed materials, presentations and other useful content.

The first lesson can be attended free of charge to get a first idea of ​​the essence of the profession. The total cost is 55,000 rubles.

• maximum of useful and detailed information;
• thorough homework check;
• all acquired knowledge is successfully applied in practice;
• interest of teachers;
• detailed analysis of complex topics.

• fast pace.

Skillbox Performance Marketer

The duration of this distance education course in marketing with a performance approach is two years, the education program provides for subsequent employment. Classes are held in the Blended Learning format (blended learning), that is, not only online, but also include real meetings with teachers, as well as consultations on employment and study visits to well-known companies. During such excursions, you can not only see the essence of a marketer's work, but also communicate with company employees.

This program allows anyone who wants to master the profession of an Internet marketer from scratch, regardless of experience or existing skills in this area. Topics are explored such as:

• targeted advertising;
• fundamentals of CRM marketing;
• contextual advertising;
• web analytics;
• performance marketing.

Information is presented in the most accessible and understandable way, in the process, students have the opportunity to communicate with teachers, getting answers to all questions that arise. The program aims to ensure that each student has the opportunity to become a highly professional marketer and take up a prestigious position in a reputable company. Students receive their first orders within four months after the start of the educational program. The course ends with a diploma confirming mastering the profession of a performance marketer.

Here you can start studying for free, paying for classes after employment. The total cost is 152,768 rubles.

• all teachers are practicing marketers in large firms;
• information is served richly, without water;
• feedback, support;
• well-structured material presentation.

• sometimes there are organizational problems, delays.

I am a PRO Marketer

The duration of the study program, which can be equated to a master's degree, is two years. The material is taught gradually from simple to complex, starting with the study of the basics of Internet marketing and then moving on to its types and individual specializations. In the classroom, they teach the correct analysis of the target audience, the basics of setting up contextual advertising, targeting in popular social networks.

In addition to online classes with workshops and webinars, the program includes real meetings with teachers, consultations, as well as organizing excursions to leading companies, where you can get a prestigious position immediately after graduation.

The first six months of classes are free, the subsequent time can be paid immediately, it is also possible to pay for classes after employment in the studied specialty and receive the first money from a new, highly paid job. Purchased materials remain available forever. The total cost is 183,343 rubles.

• significantly increases the level of proficiency in marketing tools;
• opens access to unique materials;
• allows beginners to master the profession from scratch;
• the possibility of paying with a discount or by installments;
• convenient format of video lessons.

• not found.

Free internet marketing courses

On the Internet, you can find available educational material on a topic of interest, for example, download a ready-made course, find video lectures. However, this approach involves self-study, for which there is not always enough motivation or self-discipline. Yes, and in the course of classes, many questions often arise, which only a professional can answer, as well as check homework. Therefore, instead of self-education, one can give preference to free courses, of which, although there are not so many as paid ones, they are in no way inferior in the quality of the presentation of the material.

"Digital-Start" from Netology

The course will tell not only about Internet marketing, but also about other digital professions, therefore it is most suitable for those who have not yet decided on the choice of a field of activity and specialty. Those who are just going to work online will find a lot of useful information here:

• popular professions in internet marketing;
• professions in design;
• an overview of professions in Data Science;
• directions in programming;
• how to tell about yourself and your skills and abilities to the customer;
• competent conduct of business negotiations and correspondence on the network;
• organization of work on the project;
• building your own brand.

An overview of the main IT professions will help you understand which specialty is most attractive. Classes are held in the format of video tutorials, webinars, homework assignments. In the process, you can consult with teachers or a curator. Upon graduation, students receive a certificate from Netology.

Another difference of "Digital-Start" is that the educational program never ends, but only continues and supplements. The educational cycle starts again and everyone who is interested in this area can join the course and continue self-education.

• an official diploma confirming the completion of the program;
• one of the strongest digital schools;
• actual material;
• rich lectures;
• high-quality presentation of information.

• frequent schedule changes;
• sometimes - organizational problems.

Pre-accelerator IIDF

This is an online educational program organized by the Foundation for the Development of Internet Initiatives (IIDF). This course is suitable for those who have just started working in the digital profession, providing the knowledge necessary for beginners. The training program focuses on internet marketing, as well as related topics such as economics, competition, product and ways to market it, and more. All the topics under consideration are compiled into a single business system, without the knowledge of which it is impossible to effectively promote your product or service. With knowledge in these areas, you can become a specialist in modern marketing technologies.

The educational program offers the following materials for each topic:

• Videos with instructions and recommendations;
• Text cases with error analysis;
• Questionnaire for project evaluation.

At the end of the training, a final online consultation of a specialist is held, who will answer all the student's questions, give a professional assessment of the project, and also help in planning the next actions. Thanks to this approach, you can quickly identify weaknesses in the project and improve it.

The course can be taken both with a real, active project, and with a planned, not yet launched into work. Holders of worthy projects can get investments, take a vacancy, or find mentors.

• systematization of information about the project;
• identifying weaknesses at the start;
• assistance in planning actions for promotion;
• the opportunity to consider your project from all sides;
• obtaining a professional assessment of the project.

• not found.

ELama webinars

eLama is the largest Russian service for the automation of contextual advertising. This service allows you to organize work with eight advertising systems at once in a single cabinet. eLama works with advertising systems such as:

• Yandex.Direct;
• GoogleAds;
• In contact with;
• Facebook;
• myTarget;
• Calltouch;
• Yagla;
• OneRetarget;
• Calltracking.

The service also provides many necessary and easy-to-use tools to automate routine actions with targeted and contextual advertising. The company regularly conducts free educational webinars for agencies and Internet marketers, where the basics of contextual advertising are taught, and how to set up ads in Yandex.Direct or Google Ads.

Webinars are held weekly, the class schedule is located on the official website of the service. In order to take part in the webinar, it is enough to register in advance and join the broadcast at the specified time.

Despite the fact that the classes are absolutely free, the quality of the presentation does not suffer.

• providing reliable information;
• convenient training format;
• useful tools;
• many systems in one office;
• clear and attractive interface;
• automation of operations.

• few tools for working on social networks.

Basic courses from Ppc.world

Ppc.world is an educational portal dedicated to targeted advertising, contextual advertising, and web analytics. Articles and cases of specialists and experts in the field of Internet marketing are published here. In addition, the company conducts free training courses on working in paid traffic, as well as on Yandex.Direct, Google Ads, VKontakte, and the basics of SEO. The Ppc.world platform contains a lot of useful information about contextual advertising, so it is enough to carefully study all the articles presented on the site to become a specialist. Free courses will be useful for beginners.

Lectures, webinars and workshops are conducted by specialists, after classes, students take a final test. You can start classes at any convenient time, there are no restrictions on the duration of training.

• quality information on basic context and targeting;
• the program is not inferior to paid counterparts;
• video in good quality;
• attractive interface;
• convenient structure of classes.

• not found.

The Beginner's Marketer's Brief Course by Geek Brains

The initial course is suitable for those who are just starting their acquaintance with Internet marketing, the program provides a small amount of basic information without deep immersion in the topic. Students receive instructions, guidance and aids for further study and education.

The duration is two weeks, during which students, under the guidance of teachers, create a group in social. networks are then filled with content to attract leads. It also tells about the strategies of the largest Internet companies, whose experience you can learn and decide on the direction of development of your project. Upon completion, students are issued a certificate of completion and full access to video lessons.

• information is presented without "water", concisely and to the point;
• theory is supported by detailed examples of successful advertising;
• in the process, the main possible errors are sorted out;
• high-quality homework check with comments and recommendations.

• little attention is paid to the topic of sales funnels.

Yandex School of Internet Marketing

Yandex specialists and expert practitioners conduct courses on contextual advertising and digital marketing, where professionals share their experience. Videos of all the lectures held are available after completing the course, they can be found on the official website.

The course is suitable for beginners in Internet marketing, business owners who want to study in detail the principles of advertising. Students will learn to work professionally with Yandex services:

• place advertisements via Yandex.Direct;
• analyze site statistics in Yandex.Metrica;
• make sales in Yandex.Market;
• carry out payment transactions via Yandex.Money.

The educational program includes an analysis of standard tasks for any type of business, for example, how to properly inform the audience about a product release, how to increase the average bill.Yandex marketing specialists will help you to cope with such tasks. In addition to basic information, Yandex also provides additional materials on the YouTube channel "Training in advertising technologies", where you can find instructions, lectures, recommendations on contextual and targeted advertising, web analytics and other areas.

• the opportunity to learn from the valuable experience of Yandex specialists;
• information-rich video lectures;
• Suitable for both beginners and experienced marketers;
• studying Yandex services and working with them;
• open access to additional materials.

• not found.

Distance learning in Internet marketing allows you to competently start mastering a new profession without leaving your home, but without losing the support of the teacher. The structured presentation of material from simple to complex makes it easy to assimilate information and understand the intricacies of a marketer's work. The benefits of such educational programs will be appreciated by both beginners and those who are already engaged in marketing on the Internet, especially during a pandemic, when self-education comes to the fore and becomes increasingly necessary.