Rating of the best websites for the sale of real estate in Russia for 2024

Selling an apartment is not easy, especially if this is your first time. This is a search for buyers, paperwork, the risk of running into scammers. The easiest option is to contact a real estate agency. But for services you will have to pay a commission - at least 2% of the cost of the apartment. Therefore, if you decide to sell real estate yourself, you can find buyers on specialized sites.

How to choose a site

It is believed that the more popular the site is, the easier it is to sell an apartment. On the one hand, it is true that the more famous the Internet site is and if it is also free, the higher the traffic, but it is worth considering the fact that there will also be a lot of people who want to place an ad. As a result, information about a particular apartment will simply be lost. All that remains is either to pay for additional services (for example, "Premium Placement") or to choose lesser-known Internet resources (groups in social networks, local real estate sites).

Another disadvantage of free placement is the low activity of potential buyers. Be sure that 90% of calls to the specified phone number will be from realtors. There is only one way out - to place your ad on several Internet sites.

What information should be included and what not

The more informative the ad, the higher the chances of quickly selling (renting) an apartment, house, room. The standard design consists of 3 main blocks:

Description

Indicate the exact area, the number of rooms (it is good to attach a plan of the apartment indicating the area of ​​each room), adjoining / separate bathroom, on which floor the apartment is located. If we talk about location, then you should not be limited to the general phrase "within walking distance from the main infrastructure." Better like this: "bus stop 3 minutes walk, school (kindergarten) - across the street, on the ground floor - a grocery supermarket."

If the apartment has been well renovated, be sure to mention it. Indicate a list of the work done, for example, change of windows, doors, new floor, etc. If you are going to leave some furniture, household appliances, built-in kitchen, for example, make a mark - “furniture as a gift”.

Mention friendly and adequate neighbors.

Advice: usually buyers make a decision on further cooperation already at the entrance. The cleaner and tidier the staircase, the more likely the apartment will be bought. No, this is not a call to paint the walls yourself or rearrange tiles in the stairwell, but you can remove garbage and empty bottles from the corners of the stairwell. By the way, a photo of the entrance can also be attached.

Tell us about the security of the apartment - metal doors, an intercom, the presence of cameras in the local area and in elevators, for example. If you are going to sell a private house, be sure to indicate the size of the land plot, the available plantings (fruit trees, shrubs), an equipped picnic area, etc.

But it's better not to write about a "promising, developing" area. It is quite possible that the house is located far from the construction site, but buyers are unlikely to think about it and will refuse to buy after watching such a publication. Since the prospect of living for several years to the accompaniment of jackhammers and the rumble of construction equipment will not please anyone.

The more information the ad contains, the more likely it is to interest potential buyers.

Photo

Must be clear and detailed. Remove old furniture and scattered clothes and toys from the frame. Take pictures of the built-in furniture in the kitchen, the comfortable pantry. If there is a cozy courtyard in front of a typical five-story building, you can photograph the house itself. And most importantly, it's best to photograph on a sunny day, in natural light.

Tip: do not use explanatory words like “urgent”, “cheap”, “special” highlighted in color or framed to attract attention under the photo. Also, most sites do not allow to indicate the cost of an hourly rent of an apartment, only daily. The fact is that, according to the rules of many information platforms, this is considered a violation, and the ad simply will not pass moderation.

Price

Should be adequate. To calculate the optimal cost, look at the sites for offers for the sale of apartments with similar area and output the average. It is not necessary to indicate "urgent sale" in the ad - potential buyers may have doubts about the reliability of the owner or a desire to try to reduce the price even more.

The mention of bargaining is also not the best option. In this case, the owner almost directly indicates that the apartment is not worth the amount indicated in the ad.

Important: commission fees (other payments) are listed in a separate line. The price for residential properties is in full. An exception is commercial real estate (it is allowed to indicate the cost of sale / rent per 1 m2).

To communicate with potential buyers (tenants), it is better to buy a separate SIM card (specify the same phone number in the "contacts" section). After completing the transaction, the card can be blocked.

What to look for

When choosing an information platform for placing an advertisement for the sale of real estate, it is worth considering:

• traffic - the more users view the ad, the higher the chance to find their buyer faster;
• target audience - if the apartment is in a new building, it is worth posting ads on specialized websites of developers, if secondary housing is being sold - on the resources of Avito, Yula;
• the ability to select real estate objects by category (for example, apartment, private house, room), price, address, etc .;
• convenient site navigation.

We should also talk about reliability separately. When choosing an online site, you should pay attention to:

• URL - must start with https (this means that a secure protocol is being used);
• availability of contact information - company name, e-mail address, telephone numbers for feedback;
• developed policy of confidential information - the user leaves contact information, personal information on the site and must be sure of its safe storage;
• user reviews - there are much more informative than beautiful advertisements, in addition, many share their own experience in selling real estate.

It is also worth looking at the date the site was created and checking the owner. Sometimes such sites are created by real estate agencies. There is nothing wrong with that, just be prepared for annoying calls offering assistance in the sale of real estate.

Reasons for rejection of publications on the site

As a rule, the main reason for declining an ad by moderators is incorrect filling, too low (overpriced) cost, non-compliance with the rules of the Internet site (use of large print, insufficient number of photos). Therefore, it is worthwhile to study the resource requirements for the information posted in advance.
Another reason is user complaints. In this case, the information will be checked again.

Rating of the best websites for the sale of real estate in Russia for 2024

When compiling the rating, such indicators as: attendance, reliability rating, user reviews were taken into account.

Best Free Websites

Avito

Perhaps the most famous free classifieds site today. Multi-million audience and more than 500,000 new ads every day. To get started, it is enough to go through a simple registration and carefully study the requirements for placing information on the sale of real estate.

The following categories are available:

• rooms (allocated in a separate living space, if we are talking specifically about the sale), apartments;
• country houses, cottages;
• commercial and real estate in other countries.

Posting is free, you will have to pay extra for promotion. For example, the "Premium Placement" function displays an ad in a selected block, placed in the top search lines. The service is valid for 7 days, during this time the ad will gradually move from the first page.

• simple registration;
• no knowledge base;
• prompt technical support;
• the ability to edit an already posted ad;
• availability of a mobile application;
• cooperates with the website Domofond.ru (ads posted on Avito are also displayed on the partner's resource);
• the ability to post information about several objects.

• information about the object will quickly be "lost" if you do not pay for the promotion;
• incorrect search for objects by region is possible

Yula

A project of the Mail.ru Group company, which monthly visits about 40 million users. Placement of ads is free, you will have to pay for bringing them to the top of the list. The minimum amount is from 20 rubles per day. Registration is simple and takes a few minutes. Available categories:

• sale of an apartment, room, plot;
• renting a room, apartment for daily or long term;
• commercial real estate.

Simple site navigation, a lot of useful information about the rules of placement, ways to quickly sell real estate.

Suitable for the sale of real estate in your region (region), since the user (in this case, a potential buyer) in the search bar, by default, is given objects located within a radius of 150 km from his location.

• mobile app;
• clear registration;
• answers to frequently asked questions about using the site can be found in a separate tab;
• the minimum cost of paid services.

• no significant ones.

The site is thought out to the smallest detail - everything is here for the convenience of users. In addition to the actual information about the real estate objects, on the site you can find a mortgage calculator, up-to-date samples of documents required to complete the transaction.

• convenient search;
• large base of useful information;
• accommodation is free;

• high requirements for posted materials;
• long moderation (1 - 14 days);
• lack of service advertising (users learn about the service mainly from the Yandex search engine).

MIRKVARTIR (Mirkvartir.ru)

It was originally created by the Guild of Realtors in order to make the real estate market as transparent as possible. The main category of sellers is professional realtors, but placing ads for individuals is not prohibited, moreover, the service is free.

The resource has a lot of useful information on how to properly conduct a transaction, what documents will be needed, how to check a seller or an apartment. Another plus is access to real estate price analytics by region.

• enjoys the confidence of buyers;
• free publication, reasonable cost of premium placement;
• high attendance;
• many publications.

• since the site is intended for realtors, it is highly likely that they will respond to the ad;
• only for Moscow and Moscow region;
• the main specialization is the sale of apartments in buildings under construction, which significantly narrows the target audience.

From hand to hand (Irr.ru)

The newspaper of announcements, known throughout Russia, is now in electronic format. Minimalistic site design, laconic and informative ads. All conditions for a thoughtful search are created here. No bright colors or distracting images.

The site is trusted by both sellers and buyers. Placing information is free, if you wish, you can arrange paid services for a quick sale.

Attendance is high, about 300,000 per day.

• time-tested brand;
• availability of a mobile application;
• simple, informative cards (publications);
• free placement;
• large target audience.

• ill-conceived search system.

Best Paid Sites

Intercom. ru (Domofond.ru)

One of the oldest and most reputable platforms that has earned the trust of buyers and sellers. The site has a lot of thematic information - from samples of documents to practical advice on concluding real estate transactions. Plus additional tools: market analytics, visual display of price dynamics per m2, built-in mortgage calculator.

Convenient navigation, the ability to calculate the monthly mortgage payment for any property directly on the publication page.

In addition to forming its own database, the Intercom "collects" publications from other resources, so there are a lot of offers on the site.

• a lot of necessary and relevant information;
• convenient navigation;
• informative and understandable publications;
• time-tested.

• paid services, often imposed (including for buyers).

CYANOGEN

Specializes exclusively in the sale / rental of real estate. Therefore, it offers users the following functions:

• determination of value (market and cadastral);
• calculation of the tax amount;
• displays information on prices for similar apartments in nearby areas;
• information about the area (transport interchanges, the presence of kindergartens, schools, shops);
• forecast of price dynamics per m2.

CIAN cooperates with several banks, which simplifies the registration of a property in a mortgage. Publication of publications is paid, for a period of 7 days, but the cost is acceptable.

• wide audience;
• many functions;
• simple navigation;
• convenient publication format.

• limited publication time.

Placing a publication about the sale of real estate on specialized sites is a good opportunity to quickly sell an apartment. It will be a paid site or a free one - it does not really matter, since you will still have to pay extra for promoting the publication. If you plan to make a deal on your own, get ready for long telephone conversations with buyers and realtors who will offer their services. Do not forget to track the dynamics of views, read tips for posting to make it attractive to potential buyers.

And most importantly, take your time, check your documents carefully. If something is in doubt, it is better to contact a lawyer. Here, saving is not the best option, since there is a risk of being left without money and without an apartment.