Smartphone ASUS ZenFone Max Pro ZB602KL 3 / 32GB and 4 / 64GB - advantages and disadvantages

A little about the past of ASUS

ASUS never ceases to amaze. Today the company is almost thirty years old, but it is just beginning to gain momentum in the computer industry, conquering markets around the world. From the moment of its foundation to the present time, ASUS has not only developed dynamically, but also produced technologies that later became the standards of the IT market. The permanent leader (Joni Shi) orients the business to the market and carefully studies the marketing characteristics of future products, studying the factors of demand.

There are several significant stages in the development of ASUS:

1. The first ASUS product was a "motherboard". Its exclusivity and quality were appreciated by world leaders (Intel, Apple, Dell, HP, Sony, Palm), which subsequently led to the company's conquest of the compact computer market.
2. Seven years after founding, ASUS released its first laptop (1995). Striving for the availability of technology, the Malaysians diversified the lineup with different price targets and focused on the production of inexpensive devices. However, this did not deteriorate the quality, which was proved by the use of ASUS notebooks in space - there they worked in uninterrupted mode at the Mir station, increasing the rating positions of the creators.
3. A big area of ​​development for the global ASUS brand is gaming gadgets (2006) or computers for games. Since the production of these devices is aimed at the PC game enthusiast, it evolves with the market. This fact led to the emergence of a separate category of the ASUS brand, which was named "Republic of Gamers" (abbreviated - "ROG") - this happened in early 2006. Perhaps ROG is the most successful direction of the manufacturer, given the contribution he made to the global gaming industry by organizing all kinds of global cyber-sports events. For such work and high-quality modern devices, ASUS has been awarded many times with significant awards and received excellent reviews in the media of the profile format.
4. Smartphones and tablets have become a separate branch of ASUS development. It makes sense to trust them, because the company has seriously increased the practical characteristics of its devices, using the experience gained in the process of creating gaming computers.The release of smartphones has a long history - since 2009. The main rule of the manufacturer is to have a clear idea of ​​the consumer before launching each new gadget on the market. So the innovative qualities of any gadget, its modernity and high consumer properties are provided by a high level of marketing research. including both preference scores and usability. These parameters actually anticipate the popularity of ASUS models.

Significant facts

1. The company was formed in 1989 in Taiwan, with its main office located in Taipei City. Today it has over 17,000 employees worldwide.
2. More than $ 15 billion is ASUS 'annual revenue.
3. During its development, it has received more than 5000 awards around the world and is the best brand in its state (Taiwan). Special attention should be paid to ASUS 'assessment by Fortune magazine, which awarded it the status of the "most admired" company of 2015.
4. Leadership in various countries:

5. Leadership in the world:

• over 500 million motherboards sold;
• video card market leader;
• is in the top three tablet manufacturers;
• 30 million smartphones sold worldwide.

Of course, ASUS is at the top of the list of "best manufacturers" of computers and gadgets in the world.

ASUS goals in Russia

1. Expanding the market for sales of gaming products to the level of Europe and the USA.
2. Increased supplies of components for the assembly of Russian gaming brands.
3. Formation of a practical approach to sales through the opening of specialized stores of the ASUS brand, where everyone can not only see, but also test the latest gaming products and components for assembling desktop computers, all gadgets and additional devices.

Let us recall that in Russia, in the Aviapark shopping center (Moscow), a brand ASUS store has been opened, where you can get acquainted with absolutely all the manufacturer's products.

What do budget consumers expect when buying smartphones in 2018?

The smartphone device is an important element of modern life. After all, this device effectively replaces a large number of things - a camera, a notebook, a phone, a laptop. Every year the model lines of gadget manufacturers are updated, improving the quality of the devices produced and their functionality. Successful sales of these devices largely depend on their novelty, the range of user capabilities, the power of the nodal elements that ensure high-quality, trouble-free and maximum autonomous operation.

Choosing a smartphone is a crucial moment for every consumer.

The approach to solving this issue is different for everyone and depends on many parameters:

• the age of the future owner of the gadget;
• his user preferences, which determine the main functionality of the device;
• how much is;
• attitude towards one or another manufacturer, because the device must be reliable.

Difficulties in choosing are dictated by the huge market assortment of smartphones from different manufacturers: from simple and inexpensive to expensive flagship and top models that are most consistent with the latest trends.
As a rule, in the budget segment of devices, when assessing important and necessary parameters, you have to rank your requests according to some criteria, choosing which is more important:

• display resolution and size;
• powerful processor of the latest versions;
• capacitive parameters of the battery;
• good cameras that allow you to take high-quality photos;
• the level of trust in a particular manufacturer.

Of course, the flagship models, having their own shortcomings, have all the above parameters in full.However, statistics indicate the highest consumer interest in the segment of budget smartphones. Their assortment is wider, and sometimes it is worth "digging" in it.

How to choose a smartphone?

Buyers of smartphones of budget models (at a price from 8 to 15 thousand rubles) as the main selection criteria are called the following:

• Modern design all-metal body in a variety of colors.
• Large "frameless" screen with full "FULL-HD" resolution.
• Processor [Snapdragon] - modifications over 600, frequency - over 1.6 MHz.
• OS Android 7.0 and higher.
• A good amount of RAM and permanent memory (2 Gb, 32 Gb).
• A battery that provides maximum autonomy (above 3000 mAh).
• The presence of two cameras (rear and front) with good resolution and focusing.
• Wide functionality, additional modules, applications - the more the better.
• The novelty and relevance of the device.

Which company is better to choose a device is ultimately determined by the consumer, based on their experience or advice from friends and acquaintances. But, perhaps, the arguments below will be useful for making a final decision.

Why, when choosing a gadget, is it recommended to familiarize yourself with the offers of ASUS?

It is a recognized leader in the production of components for a variety of equipment with experience in the production of gaming computers, for which power, good performance parameters, and excellent color rendering are important.

The first places in sales of smartphones in several countries indicate high consumer confidence in the manufacturer.

For Russia, in which there are a large number of brands assembled on the basis of ASUS components, the choice of a gadget from this company will provide quality warranty service and the availability of the necessary spare parts if repair is necessary.

New: what ASUS offered in its new-model (2018) - ZenFone, Max Pro (M1), ZB-602KL

In the middle of 2018, ASUS pleased with the model, which quickly gained recognition from both consumers and professionals. Speaking of the device [ASUS ZenFone, Max Pro (М1), [ZB602KL]], which was released on shelves only in June, and already noted for high demand, it is worth considering that it turned out to be the best among budget models. And it is no coincidence.

The considered device is a budget one, but it offers in the configuration characteristics that exceed the expectations of consumers and analogs of competitors in the price segment.

Main features and parameters:

1. ASUS [ZenFone, Max Pro, M1, [ZB-602-KL]] is so far the only owner among ASUS smartphones of a transparent shell [Android] of the [8.1 "Oreo"] configuration. That is, there is no branded clouding imposed on the OS. And this is a huge plus, allowing you to customize the device according to your preferences, leaving only the necessary applications.
2. Processor [Qualcomm]: (Snapdragon, 636), (core 8)], 1,800 MHz. In the processor speed rating - a confident 22nd place, which is understandable, given the budget format of the models.
3. Long 6 '' screen with high resolution 1080x2160.
4. There is also a modern 5,000 mAh lithium-polymer (ion) battery. This is enough for two days of work and 35 (!) Days in an inactive state of "sleep". Fast charging takes 2.5 hours. The body of the smartphone is metal. There is a fingerprint reader (a conveniently located scanner on the back) and the now fashionable unlock function that reacts to face recognition.

Additionally, the model will delight the user with a dual rear camera unit, a fast charger, and the ability to make NFC payments.

The model has three production variations, that is, it is produced in three types of configuration:

1. Version with [3/32 Gb of RAM / built-in "memory"] - ASUS ZenFone, Max Pro [M1], (ZB - 602KL). "Rear" dual camera. It includes a 13 megapixel camera with a 25mm focal length - [f / 2.0] aperture and a 5 megapixel camera used to blur the background when creating bokeh (if you are shooting portraits). Front camera - 8 megapixel with flash. The average price for such a model is from 13,900 rubles.
2. Version with [4/64 Gb of RAM / built-in "memory"] ASUS ZenFone, Max Pro [M1], (ZB - 602KL). Available for purchase at a price of 15,900 rubles.
3. The version has [6 Gb] RAM and [64 GB] ROM and is equipped with more powerful cameras. The main one is represented by a block of 16 Mpix and 5 Mpix, the front one is 16 Mpix. The price of the device is determined in the region of 20 thousand rubles. This is definitely the best deal.

These are three completely different smartphones. However, in Russia today only the first two variations are presented, of which the second is certainly better.

Specifications ZenFone, Max Pro, (М1), [ZB - 602KL]

Let's consider in more detail the main set of model parameters, taking into account that the first two versions differ only in the amount of RAM / ROM.

What's in the package

The smartphone is available exclusively in classic colors - silver gray and black - and has a standard design, with a mono-eyebrow, which is now traditional, and made in metal (aluminum-based alloy), plastic and glass. [ZenFone, Max Pro] comes in a thick cardboard box with a minimalist design and blue tones. The package sizes are average.

The kit includes:

1. device;
2. recharger;
3. USB micro cord;
4. device for removing SIM cards;
5. user manual;
6. warranty certificate.

The device is designed for two nano-sim cards with alternating operating modes. The weight of the device is 180 grams, dimensions are 76.00 × 159.00 × 8.45 mm. Previously, such dimensions seemed large, but now they are fashionable and in demand. The gadget doesn't feel bulky and fits well in the hand.

External design

• The top panel is a protective screen (glass) with rounded corners, the top of which houses the speaker, front camera and flash (LED).
• The back panel is metal, with a fingerprint scanner and a dual rear camera unit, below which there is a flash.
• On the left side of the smartphone there is a slide-out slot for two nano-format sim cards and a micro SD memory card. And on the right - the volume and off buttons.
• There is also a noise cancelling microphone at the top of the gadget.
• The bottom end has a USB (micro) port, a headphone jack, as well as a second microphone and speaker - on five magnets, with an audio codec and adjustable power consumption.

Working parameters

1. Device OS - Android 8.1 configuration.
2. Display IPS LSD - color, touch, multi-touch with a diagonal of 6 '' and a resolution of 2160x1080 provides an excellent view without interference. In terms of screen diagonal [ZenFone, Max Pro (M1)] took the 16th position in the ranking of smartphones, in terms of resolution - 19th. The screen brightness of the screen [450 cd / m²] and the impressive contrast ratio [1500: 1] provide sufficient image sharpness, richness and saturation of colors, as well as the ability to use the device even in the sun. Additional convenience is provided by "Smart Screen" - a function of delaying screen activity when there is a face within focus. The display is treated with a high-quality "oleophobic" coating, which provides protection not only from dirt, but also from sun glare, making the use of the gadget in the sun more comfortable.
3. The multimedia capabilities are realized by the following functionality: dual rear camera (13/5) MPix with auto focus and flash (LED) and front camera 8 MPix with flash. In terms of the capabilities of the main camera, the device is in 19th place, in terms of the qualities of the front camera - in 5th. The auto-focus function is complemented by face detection and focusing on them. Inexpensive models rarely come with decent cameras. However, high competition encourages manufacturers to improve the parameters of these devices. In a particular model, the cameras provide good color rendition and detail of the elements when shooting on a sunny day, so that photos for social networks will turn out to be decent. At night the photo quality is much lower than during the day, due to the presence of additional noise, but it is also quite acceptable.
4. The 4096 x 2160 video resolution allows you to record videos at 30 frames per minute.
   Audio functions are implemented in several formats: [mp3] / [aac] / [wav] / [wma] / [fm]. The sound produced by the speaker is excellent. The volume guarantees a comfortable listening experience when listening to absolutely polar audio materials.
5. The formats of the realized connecting-communication and connections:
   Gsm: [900] / [1800] / [1900]; 3-g, 4g-Lte, Lte-a, Volte with support ["1" - "3" - "5" - "7" - "8" - "20" - "40"] - Lte; as well as user interfaces: c [Wi-Fi - 802.11n] and [Direct], [bluetooth - 5.0], [Usb], [Nfc] and regular FM radio. The connection to the satellite is provided by several types of systems - [GPS], [GLONAS], [Bei-Dou]. All of these features ensure reliable and trouble-free communication.
6. The device is equipped with an Adreno Qualcomm 509 video processor and a separate slot for memory cards. The power supply is supported by the possibility of recharging in an accelerated mode, a typical connecting slot of the charger is usb-micro (frankly speaking, outdated).

A set of additional functions: approximation, lighting, compass, horoscope, finger scanning to "unlock" the phone.

Differences

• Memory [ZenFone, Max Pro (M1), (ZB-602-KL) - 32Gb] has 3Gb RAM and 32Gb ROM. In the rating of parameters, it ranks fourth in terms of operational volume and fifth in terms of built-in.
• Memory [ZenFone, Max Pro (M1), (ZB-602-KL) - 64Gb] has resources of 4Gb operational (3rd place in the rating) and 64 Gb built-in (4th place in the rating). There are also opportunities for expansion memory - up to 2048 Gb.

Who will fit ZenFone Max Pro (M1), (ZB602KL) [3.00 / 32.00] Gb and [4.00 / 64.00] Gb

The model is very pleased with a large set of functions, it perfectly solves everyday tasks and can be used for active games. Gamers are better, of course, to choose ASUS ZenFone, Max Pro (M1), (ZB-602-KL), [4.00 / 64.00] Gb, which has higher RAM and ROM values. The interface of any of the considered devices perfectly copes with its tasks, without any "slowdown" and "thoughtfulness", perfectly "digesting" the installed applications. The graphics are also pleasantly surprised - brightness, richness and high color variability (up to 16,777,216 colors). So the device is ideal for watching videos and working with graphic information.

For lovers of home video and photos, the device is equipped with decent cameras and additional handy gadgets. The amount of memory on the device [Max Pro (M1), 64 Gb] is sufficient for simultaneous work in several applications - the same is said about the device [Max Pro (M1), 32 Gb]. So the performance of the gadget is characterized as reliable and trouble-free. Considering that the model belongs to the budget segment, its parameters are among the best among the market counterparts and, with a clear conscience, recommend the device for purchase.

Smartphones of this model are bought by people who want to have a reliable device with a convenient display and sound, high autonomy, smart and inexpensive in comparison with flagships. This approach is very practical. And the pluses are also that a device of low cost is always easier to replace with a newly released new version and again be "in trend". Experts seriously believe that ASUS [ZenFone, Max Pro (M1), ZB-602KL] will be included in the list of the most popular models in 2018 in Russia, although it appeared only in the middle of the year. Indeed, according to an important indicator of price and quality, the device is the undoubted leader in the price category, combining modernity and rationality.

• high autonomy;
• pure Android;
• sufficient memory space;
• comfortable screen in size and resolution; qualitative indicators of multimedia - sound, image;
• performance is higher than analogues in the price category;
• affordability;
• reliable oleophobic coating.

• outdated charging connector - [micro usb];
• the smartphone slides in the hands, so it is not recommended to use it without a cover
• the brightness margin is too small;
• the screen filter may not work in horizontal polarization, which interferes with using a smartphone in special driving glasses as a navigator - nothing is visible;
• Google Pay may not work;
• the screen is unstable for constant use and requires mandatory protection.

Consumer reviews

Most of the consumers who preferred ASUS ZenFone [Max Pro, (M1)] as their main device speak positively about the purchase, noting the ideal price-quality ratio of the device, its high performance among analogs for the price and consider it extremely convenient to use. With better cameras, the model could be included in the flagship segment.Therefore, consumers, for whom it is important how the new ASUS takes pictures, especially liked the smartphone, as it copes with this function with dignity.

Some disadvantages do not outweigh the advantages of the new product. The smartphone will seriously affect the formation of prices and stimulate the release by competitors of productive new products in the budget segment. Due to the excitement supported by the dumping and the announcement of the new product, there are defective products in some batches. You have to be ready for this.

Where can I buy

Considering that the demand for the device is just emerging, before buying it is worth examining the offers on the markets that accumulate a large number of prices and stores. By entering each, you can select the marketing conditions that are attached to the purchase in the form of special bonuses and guarantees or free replacement of the screen panel. You can also take part in contests and get discounts. So the decision of where to buy a smartphone is at the discretion of the consumer. The range of prices for models is large, because even with the recommended one, sellers try to dump. Now you can get favorable price offers in:

1. Sotino.ru
2. SIDEX Hypermarket
3. Teek Store (Teek.ru)
4. ASUS Republic of Gamers
5. NOTIK (notik.ru)

Considering the presence of an ASUS branded store in Moscow, it makes sense to buy a phone from him, at the same time assessing the quality of service and additional service. You can order a smartphone directly on the ASUS Republic of Gamers website. The price of the phone [Max Pro, M1 32 Gb] will be 13,990 rubles, and its brother [Max Pro, M1 64 Gb] - 15,990 rubles.

Absolutely all reviews of consumers and experts on the described novelty agree that this season, buyers of budget versions of smartphones should reorient themselves to ASUS. For gamers and photo enthusiasts, drivers, schoolchildren, amateurs and professionals in various fields of activity, an ideally compact, convenient and reliable device is suitable, which has blown up its price category with revolutionary internal content.