Gadgets in the modern world are being improved and updated so quickly that sometimes even the biggest fans of new products miss decent devices. And one of the fastest growing areas in 2019 is the development of mobile devices, the leader among which, undoubtedly, are smartphones.
Today, thanks to their enormous potential and an immense number of functions, they are the main helpers of a person. This review will show two novelties of the market - the HTC U12 life and U12 + smartphones, the advantages and disadvantages of which can become a serious topic for discussion. And who knows, perhaps these devices will be able to squeeze the popular models of titans in the industry from the pedestal.
Content
It's no secret that the Taiwanese company knows how to make high-quality devices, but at the same time its golden years are behind. A series of bad decisions, poor marketing and economy on the work of designers almost led one of the former market leaders to complete collapse. However, despite all the difficulties and declining sales, HTC still remains in the market and releases new models in the hope of regaining its former glory.
HTC U12 life is a mid-budget smartphone that has good chances to dispel the long-held belief that HTC can do nothing but flagships.
For the first time in many years, the company came up with an extraordinary design solution, which could have been stimulated by the worst financial quarter in recent years.
These words can be used to describe the design of the new smartphone. There is in it, something from eminent American brands, but still we can't talk about copying. As a result, we got a rather original and interesting body. The key chips can be safely called engraved (which is very good, because the phone will lie better in the hand, and the drawing will not be erased over time) on the bottom of the strip. Above them, already on a smooth surface, is a fingerprint scanner, nothing revolutionary here. The case material is plastic, not glass, as it might seem at first glance, however, contrary to popular belief, this can hardly be called a minus (plastic is really high quality and aesthetic). In the corner, to the left of the scanner, there is a dual camera, which is not very convenient.
But the design of the front part is difficult to call unique - it is quite standard for all smartphones in the budget and mid-budget segment. The frames have not disappeared anywhere either: on the top, with a shift to the right, there is a front camera, to the left of it is a microphone. Power and volume buttons are located on the right side.
Features: nice embossed coating (0.3 mm), not very convenient location of the main camera, high-quality plastic. The models are currently available in two colors: Moonlight Blue (close to the moonlit night sky) and Twilight Purple (twilight with a purple tint).
Often, an ordinary model differs significantly from the flagship, and the manufacturer proudly calls it a "stripped-down version" (to the point that only the name remains from the older brother). This trend has not been spared and U12 Life is the only thing that it can boast of is a longer battery life. However, this is not surprising - Life was equipped with almost the same battery, but with much less productive hardware.
Specifications:
In general, if we ignore the price (which ranges from 330-350 euros) and the prevailing opinion about the company, the smartphone is not even bad at all. The power of this device should be more than enough for many games (at medium graphics settings), and it should perform the main functions perfectly (since there is enough RAM, as well as useful wireless technologies). But lovers of photos and selfies may not be satisfied, the camera is not bad here, but it does not reach the general level (and how well this model takes pictures at night is an open question). Otherwise, the device is no worse than its closest competitors. For those who are wondering where it is profitable to buy HTC U12 life in 2019, there is good news - the smartphone will be officially sold in Russia.
Conclusion: compiling a rating of high-quality smartphones, it would be very difficult to determine the position for HTC U12 life. On the one hand, this is a solid gadget, on the other hand, minor flaws come up, and competitors have something to offer. The model was perceived ambiguously by the public as well - someone scoffed at the similarity with the Google Pixel, someone praised the new solutions. But discarding all prejudices, opinions and competitors, we can safely say that HTC managed to make a quality product, it only remains not to repeat the age-old problem and conduct a successful marketing campaign.
Unfortunately, the question was formed after getting acquainted with the flagship and the answer turned out to be extremely ambiguous. But first things first.The flagships are the elements of HTC, they brought the company that popularity, which was later mercilessly lost. And although the situation with the "plus" is better than with the previous attempts of the Taiwanese, some mistakes could not be avoided, and when you take the smartphone in hand, there is no feeling that this is "the same" HTC. But, despite this, not everything is so bad - a number of points will definitely delight the fans of the brand.
The case, made of glass and aluminum, and also available in three colors (blue, red and black), looks very interesting. And HTC's own development “Liquid Surface” (the surface looks like a liquid) is really good and adds mystery and nobility. Variations in black and red were especially distinguished. The first allows you to see the "inner world" of the smartphone (antenna, battery, cables), while the second resembles flames when moving. True, all impressions are spoiled by the glass surface - fingerprints quickly collect on it, which makes the smartphone seem dirty.
The "monobrow" did not take root in the U12 Plus either. However, this is far from the most important thing, but the touch feeling and ergonomics are at a high level. The smartphone lies comfortably in the hand, nothing interferes and does not stick out (the camera and the fingerprint scanner are in a comfortable position), and at the same time everything is easy to intuitively find.
Features: high-quality and pleasant to the touch body, aesthetic appearance, intuitive arrangement of buttons and sensor, variety of color variations, fits comfortably in the hand.
The flagship received very good characteristics, interesting design solutions were implemented, but even here the manufacturer managed to distinguish itself with several "shoals".
When you turn on the display, you immediately notice how realistically the matrix reproduces the colors (images are juicy and clear). But this is followed by disappointment - the screen brightness is clearly not enough to realize the matrix's potential. And if indoors you can close your eyes to this, then on the street (especially in sunny weather) it is simply impossible to see anything on the screen.
But the ability to switch the device to a four-inch mode (real diagonal - 6.2 inches) with one movement (double-click on the device) will definitely appeal to girls and people with small palms. It should be said that one-handed operation in this mode is quite convenient and does not limit the user's actions.
Having dealt with the main points, you can start examining the hardware, but even a cursory glance will be enough to understand - HTC U12 Plus is a productive smartphone with good potential.
Specifications:
After studying the above characteristics, the question of how to choose a powerful smartphone, the average price of which is within 60,000 rubles, simply disappears. Plus photography fans will also love it, because the camera is excellent (many popular models show terrible results at night, which cannot be said about the HTC flagship). True, for those people whose main selection criteria are the autonomy and adaptability of a smartphone for use on the street (and it will not be easy to quickly read SMS on a dark plus screen), it is clearly not suitable. And the price is clearly overpriced, new products from competitors at a lower cost (slightly) do not have such problems.
Conclusion: the luxury model is distinguished not only by its high potential, but also by the price tag. The characteristics, appearance and functionality are at a decent level, but minor flaws (which are quite realistic not to allow) put the Taiwanese flagship one step below the competition. It can be seen that HTC decided to reconsider its policy and the first attempts can not be called a failure, but while the company still has room to strive. In the meantime, potential buyers of this device are people who are ready to pay not only for quality and power, but also for the brand.
Below we suggest that you familiarize yourself with the comparative table:
Model | HTC U12 life | HTC U12 Plus |
---|---|---|
OC: | Android 8.1 Oreo | Android 8.0 |
CPU: | Qualcomm Snapdragon 636 (eight cores 1.8 GHz) | Qualcomm Snapdragon 845 (2.6 GHz eight cores) |
Graphic arts: | Adreno 509 | Adreno 523 |
Memory: | 4/64 GB | 6/64 or 128 GB |
Cameras: | Cameras: 16 Mp + 5 Mp main, 13 Mp front | 12 Mp + 16 Mp main, 16 Mp front |
Display resolution and size: | 2160 x 1080, 6 inches | 2880x1440, 6 inches |
Battery capacity: | 3600 mAh | 3500 mAh |
Communication standards: | GSM, 3G, 4G (LTE) | GSM, 3G, 4G (LTE), 5G, VoLTE |
Additionally: | USB Type-C, Bluetooth: 5.0, NFC, A-GPS, GPS,, Wi-Fi, dual sim, Nano-SIM. Weight: 175 grams | USB Type-C, GPRS, EDGE, Wi-Fi, Bluetooth v 5.0, NFC, DLNA, dual sim, Nano-SIM. Weight: 188 grams |
Price | about 400 $ | about 920 $ |
Even the best manufacturers make mistakes. Fortunately, HTC is not giving up and continues to try to regain its former popularity, and although HTC U12 life and U12 + are still difficult to call market leaders, these models are definitely worth attention. And since there are many fans of the brand to this day, with successful and timely advertising, a pair of stylish and powerful smartphones can well expect commercial success.